When the India-born Rajamannar joined MasterCard Worldwide as its new CMO in 2013, his first item of business was meeting with Justin Timberlake to discuss MasterCard's sponsorship of his 20/20 Experience Tour. "We wanted to create something that was not just about getting the best seats in the house," says Rajamannar, who oversees a $250 million global ad budget. The result: Timberlake became the first face of MasterCard's Priceless Surprises campaign, in which he hung out with fans at locations worldwide. Next up, Gwen Stefani, who says the collaboration "has given me energy to create fun things for my fans." On deck for Rajamannar: a global campaign that will use RFID technology to make card-holders cashless VIPs at key EDM franchises like Electric Zoo.
TO CELEBRATE: "I have an ice cream. I also go to a temple to pray that everything will go well, so as not to get carried away."