Steve Boom: The 2015 Billboard Power 100
NO. 86

Steve Boom

46, VP digital music, Amazon

Last year's rank: --

Boom joined Amazon in 2012, leading the company's digital music initiatives up through the launch of Prime Music in 2014. Despite Universal Music Group and some independents' refusal to participate, Boom says the first six months exceeded projections for year-one usage. CD and digital sales combined make Amazon one of the top five music-revenue generators, as well as the sole retailer where labels can break a new acts digitally and physically.

STYLE PHILOSOPHY: "I would rather look like I got dressed in London than I got dressed in Seattle."