Jose Valle: The 2015 Billboard Power 100
NO. 97

Jose Valle

48, President, Univision Radio

Last year's rank: 99

Valle heads Univision Radio's 68 stations in 16 markets, but by leveraging Univision's many platforms -- including promoting his shows across the company's TV lineup and tying single premieres to artist performances on award shows like Premios Lo Nuestro -- he has boosted ratings and visibility. Heavy TV presence yielded eight No. 1s on the Hot Latin Songs chart in 2014, while morning-drive shows hit No. 1 in nine markets. The Cuba-born Valle grew up in California as an immigrant listening to Univision: "It's like watching the Yankees and then playing center field for them."

FAVORITE 2014 ACCOMPLISHMENT: "The launch of L.A. morning-drive show El Bueno, la Mala y el Feo."