Breithaupt is trying to remember what happened in January. "It feels like five years ago," she says in a nod to the breakneck pace of Citi's tireless and competitive work as a brand partner under her leadership. From hosting private cardmember events during Grammy Week in Los Angeles and Super Bowl Week in New York, to supporting Billy Joel's record-breaking monthly residency at Madison Square Garden, to sponsoring Live Nation and Yahoo's landmark Live 365 concert platform, to setting up a custom cardmember lounge for Katy Perry's Prismatic Tour, Breithaupt's Citi Private Pass program has been building experiences that go way beyond a ticket sale.
"Jennifer does the best job of any brand marketer whom we work with at building strong industry relationships [with artists, managers and promoters]," says Darin Wolf, Live Nation executive vp media and sponsorships. "She figures out how Citi can add value to the equation. And her ability to make quick, smart decisions helps Citi win more tours than any other company." Breithaupt persuaded Citi to increase its entertainment spend by 16 percent in 2014, with One Direction's tour alone generating a record $40 million in revenue from 458,000 cardmember tickets sold, up from $32 million and 370,000 in 2013. Up next: Continuing Private Pass' expanding involvement with global tours.