Tifanie Van Laar-Frever: Women In Music 2014
NO. 26

Tifanie Van Laar-Frever

Senior buyer, music/magazines, Walmart Stores

Walmart remains the second-largest music merchandiser in the United States, and Van Laar-Frever continues to make music a priority at the mass merchandiser. She's noted for engaging other departments and product lines to cross-merchandise featured titles, and the chain still moves tonnage on the right titles, with Van Laar-Frever's help.