1. Live Nation, Citi, Cornerstone, Warner Bros., Mac Presents, Fishbowl Spirits Execs Discuss Brands at Billboard Touring Conference

    November 15, 2013 1:10 PM EST “Let’s zero in on the best of the best,” said Live Nation president of Alliances Russell Wallach about securing sponsorships for one of his newest, biggest clients, U2. “Let’s understand the artist, let’s understand the universe of potential com ...

  2. Billboard Roundtable Part 3: Miley Cyrus' Marketability, Music Discovery Platforms (Video)

    September 25, 2013 6:26 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Boz ...

  3. Billboard Roundtable Part 2: Bruno Mars, the Super Bowl, Big Data (Video)

    September 23, 2013 3:30 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Bo ...

  4. Bud Light's 50 Concerts In 50 States Initiative - Did It Work? (Exclusive)

    August 23, 2013 2:01 PM EDT This story first appeared in the new Billboard Pick-up this issue here ; get your subscription here .   For its first attempt to host 50 concerts in all 50 states on the same day, Bud Light had modest goals for the audience it wanted to reach as ...

  5. Can Beyonce Best Madonna's Super Bowl Record?

    October 19, 2012 1:57 PM EDT Now that Beyonce as been officially announced as the performer at the 2013 Super Bowl halftime show on Feb. 3, can she top Madonna's record for most-watched U.S. telecast of all time? The Material Girl's performance during this year&# ...

  6. Can Beyonce Top Madonna's Super Bowl Record?

    October 19, 2012 1:30 PM EDT 0 0 0 Now that Beyoncé has been officially announced as the performer at the 2013 Super Bowl halftime show on Feb. 3, can she top Madonna 's record for most-watched U.S. telecast of all time? The Material Girl's performance during this year' ...

  7. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  8. The Year In Branding: Top Tours And Festivals Got Closer With Sponsors This Year

    December 08, 2011 8:40 AM EST The Foo Fighters playing fans' personal garages on behalf of BlackBerry. Weezer rerecording the jingle of State Farm, its Memories tour sponsor. Lady Gaga calling a fan every night from the stage through Virgin Mobile. The abundance of such c ...

  9. Video: Live Nation Network President Russell Wallach Talks Brand/Artist Partnerships

    November 18, 2011 6:40 AM EST Live Nation's Russell Wallach has done his fair share of research into branding. Just this year, his company has paired Weezer with State Farm and 30 Seconds to Mars with HP to try and help each with cross-promotion. After appearing at the Bi ...

  10. Bushmills, Pitchfork & Bon Iver: The Do's and Don'ts of Touring Sponsorships Panel @ BB Touring Conf

    November 11, 2011 12:16 PM EST Brand Stand (from left): Sig Greenbaum, VP of Marketing/Sponsorships, Rehage Entertainment; Marcie Allen, President, MAC Presents; Jennifer Breithaupt, SVP Entertainment Marketing, Citi; Liana Huth, SVP Partnerships and Events, FUSE; Matt Frampton ...

  11. Business Matters: Would You Buy Pandora Stock at $18 a Share?

    October 14, 2011 5:44 PM EDT Would You Buy Pandora Media for $18 a Share? -- Barrington Research initiated coverage on shares of Pandora Media (NYSE:P) this week. Its analysts set a price target of $18 and gave the stock an "outperform" rating. The note to investors ...

  12. The Head of Live Nation Network Talks About Growing The Touring Giant's Sponsorship Portfolio

    September 01, 2011 8:28 AM EDT Coming off a couple of challenging years for the touring industry, success in generating sponsorship revenue hasn't been easy, especially at a time of continued corporate belt-tightening. Thankfully for touring artists, music events are hot ...

  13. Panel Tackles Tour Sponsorship Strategies

    November 20, 2008 12:00 AM EST Corporate sponsorships continue to play an important role in the touring industry as various companies partner with artists to reach potential consumers. In 2008, approximately $1.04 billion will be spent on live music sponsorship, according to IE ...