1. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  2. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  3. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...