1. Mary Frisbie Wood: Pepsi's Pop Songwriter

    October 15, 2012 7:30 AM EDT Making her mark with a soft drink jingle, Mary Frisbie Wood writes for commercials just like any pop song. If TV advertising is the new radio, then songwriting is steering dangerously close to the new marketing. That's the delicate line bet ...

  2. Anatomy of a Synch: How Caveman's 'My Time' Landed in the 'I Love New York' Campaign (and 6,000 Taxis)

    June 22, 2012 9:00 AM EDT Licensing songs for commercials, or synchs, is a decades-old trend that has grown to become a meaningful part of the industry's revenue (over $342 million globally in 2011, according to the IFPI's 2012 report) and even more meaningful pa ...