1. What Gets Fans Engaged? SXSW Panel Explores Methods Beyond Facebook

    March 16, 2012 2:42 PM EDT The "Secrets to Fan Engagement" panel at SXSW Music veered from the most effective methods of online engagement (Facebook took number one, with email blasts just below it and Twitter surprisingly far behind) to the ways in which innovati ...

  2. CMJ 'Making Free Music Pay' Panel: 'You Have to Treat Your Music Like It's a Heroin Addiction'

    October 19, 2011 6:27 PM EDT The first day of CMJ's industry panels wrapped up with an afternoon session titled, "Making Free Music Pay," during which experts discussed marketing strategies and promotional tools that can use free music giveaways to produce a pa ...