1. Business Matters: @NARM - Ready or Not, Brands and Music Are BFFs

    May 09, 2012 8:39 PM EDT @NARM - Ready or Not, Brands and Music Are Best Friends Forever -- Brands are getting more involved with music. That may not always be a good thing, but it's a trend that isn't going to reverse course. "Bands and Brands 20 : Who ...

  2. @Music&Money: Execs Steering Clear Of Sponsorships

    March 04, 2010 12:00 AM EST Perhaps the biggest takeaway from the “With the Brand” panel at Billboard’s Music & Money Symposium is this—sponsorships are over. “We’ve almost completely moved away from the idea of sponsorship, said Hot Topic’s chief music officer John Kirk ...