1. Advertising Week: How Four Key Agency Music Supervisors Find the Perfect Song

    September 24, 2013 3:39 PM EDT As Advertising Week descends upon New York this week, Billboard puts a spotlight on four notable music supervisors and agencies making songs and artists the stars of some of the year's biggest campaigns. Behind every great use of a song in ...

  2. Mary Frisbie Wood: Pepsi's Pop Songwriter

    October 15, 2012 7:30 AM EDT Making her mark with a soft drink jingle, Mary Frisbie Wood writes for commercials just like any pop song. If TV advertising is the new radio, then songwriting is steering dangerously close to the new marketing. That's the delicate line bet ...