1. Baauer’s ‘Harlem Shake’: The Global Hit That Started With a One-Off Single Deal

    February 28, 2013 7:00 AM EST The Internet is full of free downloads, but most don’t end up topping the charts like Baauer’s “Harlem Shake.” The single was brought to market through a label as uncommon as the track’s quirky success story.   Jeffrees, a sub-label of Diplo’s Mad ...

  2. 'Harlem Shake': The Making And Monetizing Of The Latest YouTube Dance Craze

    February 14, 2013 6:53 PM EST Baauer’s “Harlem Shake” still has quite a ways to go before it becomes the next “Gangnam Style” in terms of total views, but the Mad Decent track became an unexpected viral smash last week at levels not seen since PSY’s American invasion -- an ...

  3. Diplo Turns to Turntable.fm to Test New Material

    July 07, 2011 3:40 PM EDT 0 0 0 Indie tastemakers and fans gathered in the "VIPfest" Turntable.fm room last Monday night where Philadelphia-based DJ Diplo premiered three new Major Lazer tracks. On June 28, Carles of the blog Hipster Runoff posted a Twitpic invitation to ...