1. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  2. Backbeat: Wiz Khalifa, Penguin Prison Join Mac Miller, Juicy J, RAC at SXSW Green Label Sound Showcase

    March 18, 2012 10:03 AM EDT Wiz Khalifa at Austin's Club De Ville at Mountain Dew's Greeln Label Sound's SXSW showcase. (Photo: Jessica Lehrman) In a week filled with surprise guests, the unannounced lineup at Mountain Dew's Green Label Sound showcase Fri ...

  3. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  4. Billboard.biz's 2012 SXSW Blog

    March 09, 2012 2:42 PM EST March 13, 2012 | EXCLUSIVE Exclusive: Ginger Baker Documentarian To Next Tackle Bill Laswell "Beware of Mr. Baker" director Jay Bulger (center) and producer Fisher Stevens (right) are interviewed during the film's press day on Sunda ...

  5. Gorillaz/Andre 3000/LCD's James Murphy's Converse Track: The Story Behind The Song

    February 21, 2012 1:53 PM EST In the most high-profile offering of its "3 Artists. 1 Song" campaign to date, Converse Inc. announced on Feb. 9 that Gorillaz, LCD Soundsystem frontman James Murphy and OutKast rapper Andre 300 had teamed up to record an original song f ...

  6. Gorillaz/James Murphy/Andre 3000's Converse Track: The Story Behind The Song

    February 21, 2012 1:30 PM EST 0 0 0 In the most high-profile offering of its "3 Artists. 1 Song" campaign to date, Converse Inc. announced on Feb. 9 that Gorillaz , LCD Soundsystem frontman James Murphy and OutKast rapper Andre 3000 had teamed up to record an original song f ...

  7. Vodafone, German Ad Agency TLGG Win MIDEM's First Marketing Campaign Competition

    January 30, 2012 5:35 PM EST German ad agency Torben, Lucie und die gelbe Gefahr GmbH (TLGG) was named the surprise winner of MIDEM's first Marketing Campaign Competition Monday, winning on behalf of client Vodafone. TLGG was one of 10 competitors selected by Contagious ...

  8. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  9. The 5 Worst (And Best) Ad Songs

    May 29, 2009 1:07 PM EDT 0 0 0 The right song can help a product shine - but the wrong one can hit an off note Billboard consulted with a six-person panel of experts in advertising and branding to determine our list of the best five songs in commercials - and five that made viewe ...