1. Red Hot Chili Peppers + Ambitious Marketing = No. 2 for 'I'm With You'

    September 10, 2011 9:00 AM EDT 0 0 0 Utilizing a comprehensive promotional strategy targeting specialized digital platforms in tandem with traditional marketing tools, Warner Bros. and the Red Hot Chili Peppers are celebrating the fruits of their endeavors. While Lil Wayne may have cop ...