1. From This Week's Billboard: How PSY Went From Viral Video To American Pop Sensation With Help From Scooter Braun

    October 26, 2012 4:05 PM EDT Below is an excerpt from BIllboard's cover story on PSY, the South Korean pop phenom who has rocketed to international stardom via a viral video (and a little help from Scooter Braun, Justin Bieber's manager) in a matter of months. Appro ...

  2. PSY's 'Gangnam Style': The Billboard Cover Story

    October 26, 2012 2:30 PM EDT 0 0 0 How the K-Pop Breakout Star Harnessed the Power of YouTube, SNL and More to Become Music's New Global Brand On the afternoon of Aug. 15, Korean rapper PSY and the overseas business manager from his record label, YG Entertainment, arrived in Los ...