1. Study: Music Sponsorships To Hit New High In 2009

    April 28, 2009 12:00 AM EDT North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year, according to IEG Sponsorship Report, which tracks money spent on sponsorships. In ...

  2. Panel Tackles Tour Sponsorship Strategies

    November 20, 2008 12:00 AM EST Corporate sponsorships continue to play an important role in the touring industry as various companies partner with artists to reach potential consumers. In 2008, approximately $1.04 billion will be spent on live music sponsorship, according to IE ...