1. Icona Pop Teams With Absolut For Music Video, Ad Campaign (Exclusive)

    September 12, 2013 8:00 AM EDT Icona Pop is about to host a “Paris Is Burning”-esque vogue-off in their latest video for “All Night,” which Billboard exclusively teases below. In the clip, which was filmed in New York and inspired by the city’s “house ballroom” culture, Icona ...

  2. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  3. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...