Taylor Swift's "Red" reigns supreme for a third week at No. 1 on the Billboard 200, selling 196,000, according to Nielsen SoundScan (down 43%). Swift beats the No. 2 title -- the debuting "Now 44" collection -- by nearly 100,000 copies.
Sugarland's "The Incredible Machine" arrives at No. 1 on the Billboard 200 with 203,000 copies sold, according to Nielsen SoundScan. It's country duo's third chart-topper . . . At No. 2, Kings of Leon's "Come Around Sundown" bows, giving the rock band its highest-charting album and best sales week yet (184,000) . . . Five more albums start in the top 10, including an eye-popping entry from Elton John and Leon Russell at No. 3, Rod Stewart's latest covers set at No. 4, the "Glee" "Rocky Horror" soundtrack at No. 6, Shakira's "Sale el Sol" at No. 7 and Third Day's "Move" at No. 9 . . . On Digital Songs, Taylor Swift's "Mean" arrives at No. 2 with 163,000 while Far*East Movement's "Like a G6" reclaims the No. 1 spot (204,000).
Two weeks after Lil Wayne's "I Am Not a Human Being" bowed at No. 2 on the Billboard 200 exclusively from download sales, its CD release pushes it to No. 1 in its third chart week, selling 125,000, according to Nielsen SoundScan. Darius Rucker arrives in second place with his "Charleston, SC 1966" (and at No. 1 on Country Albums) while Big Time Rush, the Band Perry, Sufjan Stevens and All That Remains also start in the top 10 . . . On Digital Songs, Taylor Swift makes another big entrance as "Back to December" arrives at No. 1 with 241,000 while P!nk's "Raise Your Glass" celebrates a 59-6 second-week leap (129,000; up 392%).
As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." Think of Pearl Jam doing a Target ad -- that's nuts!