Avril Lavigne and Nickelback's Chad Kroeger (“#Chavril”) just announced their engagement joining the ranks of celebrity music couples like Jay-Z and Beyonce, Selena Gomez and Justin Bieber, Blake Shelton and Miranda Lambert and Skrillex and Ellie Goulding. The Canadian pair is one of music's most lucrative match-ups, but they're not quite the top power players who we've ranked by total combined album sales.
Observers and advertisers have generally viewed country consumers as behind the curve in their consumption of digital media. But after a landmark 2011, it may be time to retire that perception. As of early November, sales of digital country albums were up 29.7% from a year earlier and sales of the 10 top-selling country digital songs of the year were a whopping 32% ahead of the 2010 pace.