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Home > Jay-Z Scores U2, Kanye West for 'NBA 2K13' Soundtrack

Jay-Z Scores U2, Kanye West for 'NBA 2K13' Soundtrack

Submitted by admin on Tue, 2012-07-31 20:13

U2 [1] will be rocking arenas in a whole new way this fall.

The band's "Elevate" will make an appearance in "NBA 2k13," the latest installment of the popular basketball gaming franchise -- as part of a soundtrack curated by the game's executive producer, Jay-Z [2].

"I'm not sure if they've ever been in a video game," 2K Sport's vice-president of marketing, Jason Argent, told Billboard.com. (The band came close in 2001, when the track made the soundtrack of "Lara Croft: Tomb Raider" -- the game's big-screen adaptation.)

Jay brought a number of diverse artists to the game soundtrack, ranging from indie rock (Phoenix, Dirty Projectors) to electro (Daft Punk, Justice) to hip-hop, with classics such as Nas' "The World is Yours" and Eric B. and Rakim's "I Ain't No Joke" sharing time with a number of hits from Hov himself. The Throne collaborator Kanye West makes several appearances, with "Amazing," "We Major" and recent track "Mercy" -- and Coldplay adds to the arena-rock contingent with "Viva La Vida." It's the latest curatorial project for the MC, who is also directing the Philadelphia Made in America festival this September.

Jay-Z Adds Drake, Run DMC to Made in America Lineup [3]

But according to Argent, Jay's involvement extended well beyond the music.

"Jay is completely obsessed with authenticity," he said. "So right off the bat, he said 'Look, I love this franchise and I love this game, but if you want me to be involved, I need to be truly involved. I want to actually help make this game."

The hip-hop mogul gave input on what Argent dubbed "what happens off the court," making his mark on intro and outro videos, game menus and more. Just don't look for a digital Jay sitting in the stands, cheering on his Brooklyn Nets.

"We wanted him to truly be involved from a behind-the-scenes production standpoint," Argent said. "[With] his involvement within the league, he brought such a level of understanding to what we were trying to accomplish… I think the final product will reflect that level of excitement that he had."

The game is due Oct. 2 from 2K Sports. See the "NBA 2K13" track list below.

The Hours - "Ali in the Jungle"
Too Short - "Blow The Whistle (Main)"
Eric B. and Rakim - "I Ain't No Joke"
Phoenix - "1901"
Jay-Z - "Pump It Up (Freestyle)"
Puff Daddy and the Family - "Victory" (feat. Notorious B.I.G. & Busta Rhymes
Daft Punk - "Around the World (Radio Edit)"
Santigold - "Shove It" (feat. Spank Rock)
Kanye West - "Amazing"
Jay-Z - "Run This Town"
The Dirty Projectors - "Stillness is the Move"
Nas - "The World is Yours"
Coldplay - "Viva La Vida"
Roy Ayers - "We Live in Brooklyn, Baby"
Justice - "Stress"
Jay-Z - "The Bounce"
Kanye West - "We Major" (feat. Nas & Really Doe)
Mobb Deep - "Shook Ones, Pt. II"
Meek Mill - "Ima Boss -- Instrumental"
Kanye West - "Mercy" (feat. Big Sean, Pusha T & 2 Chainz)
U2 - "Elevation"
Jay-Z - "On to the Next One"
Jay-Z - "Public Service Announcement"
Jay-Z - "H.A.M. (Instrumental)"

  • News [4]
Jay-Z Scores U2, Kanye West for 'NBA 2K13' Soundtrack
David Greenwald [5]

Person

  • Notorious B.I.G [6],
  • Jason Argent [7],
  • Hov [8],
  • Jay-Z [9],
  • Kanye West [10],
  • Rakim [11],
  • Nas [12],
  • Busta Rhymes [13],
  • Roy Ayers [14]

Source URL (retrieved on 2013-06-20 00:22): http://www.billboard.com/articles/news/480678/jay-z-scores-u2-kanye-west-for-nba-2k13-soundtrack

Links:
[1] http://www.billboard.com/artist/u2/5928
[2] http://www.billboard.com/artist/jay-z/167256
[3] http://www.billboard.com/column/the-juice/jay-z-adds-drake-run-dmc-to-made-in-america-1007706362.stor
[4] http://www.billboard.com/tag/news-6
[5] http://www.billboard.com/author/6235
[6] http://www.billboard.com/tag/notorious-big
[7] http://www.billboard.com/tag/jason-argent
[8] http://www.billboard.com/tag/hov
[9] http://www.billboard.com/tag/jay-z
[10] http://www.billboard.com/tag/kanye-west
[11] http://www.billboard.com/tag/rakim
[12] http://www.billboard.com/tag/nas
[13] http://www.billboard.com/tag/busta-rhymes
[14] http://www.billboard.com/tag/roy-ayers

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