Theophilus London  has been one of fashion's favorites this year. Not only did he spend most of the past week in the tents at Lincoln Center for New York Fashion Week, but the Brooklyn rapper also performed at Rebecca Minkoff's fall fashion show, designed rose-embroidered slippers for Del Toro, and played DJ at Marchesa's NYFW afterparty.
• PHOTOS: Fashion's Night Out 2012  
• NYFW: Jeremy Scott Talks Arab Spring  
• NYFW: Estelle at BCBG 
London brought swagger and nonchalance to the fashion industry, globetrotting in a circle of designers and fashionistas. His style blends a quirky vintage charm with a hip-hop flamboyance and dapper playboy flare.
The stylish hip-hop star has continued to strut around the fashion scene this week, attending Angelo Galasso, Helmut Lang, Tory Burch and Jill Stewart's spring shows. "I love fashion week," London told Billboard. "It has great energy and vibe. People just want to have fun during this week. I really love the lifestyle and atmosphere that is created. The new fashion and style is inspiring to see during the week."
He added, "I am more into guys' fashion, but I'm inspired by women's fashion in a weird way. My favorite show this season was Tory Burch's. She created a whole new thing and a cool Caribbean style."
Even before fully immersing himself in the fashion industry, London collaborated with Cole Haan to design a pair of blue suede shoes. During this past New York Fashion Week, he launched a capsule collection with California streetwear label Stussy. "I love being involved with fashion and collaborating with designers," he said.
It's no surprise, but London also has a deep appreciation for the music played during Fashion Week. "It is so important to have good music playing at your show -- a cool cheerleading soundtrack for models to walk to," he said. "Music that has drama and makes you go 'wow!' I love to hear a cool ambient sound at runway shows. It creates a good energy."
London also has a unique Fashion Week playlist, which he shared with Billboard's the Hook blog:
Kanye West, "Clique"
Sky Ferreira, "Blood Orange"
Rick Ross, "Hold Me Back"
Aaliyah, "Try Again"
Destiny's Child, "Soldier"
At the end of the day, London just knows how to bring bold style to the music scene. As he states in his "I Stand Alone" track, "The clothes don't make the man. It's the man that makes the clothes." Style is more than just what you wear -- it's about the personality you give to fashion, and Theophilus London is well-versed in capturing that unique flair.
- The Hook