"A recent study shows that 97 percent of all high school aged kids have never been to a stand alone record store," begins a new video from Third Man Records. Cue label head Jack White  and his big yellow truck.
Video: Jack White's Third Man Rolling Record Store
The Third Man Records Rolling Record Store is the newest concept to come from the mind of White, who began the Third Man label and store in Nashville two years ago. The store will be located inside a large yellow truck, and will not only feature for-sale records, but turntables, a microphone and a state-of-the-art sound system so that the mobile store can also host live shows.
The Rolling Record Store will make its debut at next week's SXSW festival, and is also scheduled to make appearances at other festivals and concerts across the country. "We'll find you," the video ends, after flaunting its many features and showing White walking away from the truck like a badass.
Ah, Jack White -- a one-man campaign to save vinyl.
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