Nicola Formichetti, stylist for Lady Gaga , has debuted a new version of the singer's "Yoü and I" video, titled "HAUS OF Ü ft. YÜYI." With his striking pop-up shop closing Wednesday, the visionary stylist even makes a brief cameo in the video.
Drenched in dark images and covered in fish scales, the new clip features the singer backstage at the filming of the original video with fins replacing her sky high stilettos. Decked out in complete mermaid gear, Gaga, or Yüyi, her latest mermaid alternate ego, is shown chain smoking, being carried onto the set of the video, and gyrating around in a director's chair.
The velvety black and white cinematography, and backstage presence hint at Madonna's infamous "Truth or Dare" documentary.
Is this perhaps just whetting our appetite? Will there be more behind the scenes footage to come? What do you think of the new video?
- The Hook