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iTunes Dumps DRM, Adds Variable Pricing

Submitted by admin on Tue, 2009-01-06 14:35

At the MacWorld conference today (Jan. 6) in San Francisco, Apple Inc. confirmed reports that all four majors were now onboard to deliver DRM-free music through the iTunes Music Store.

The company will also embrace a variable pricing model starting in April; the price points are listed as 69 cents, 99 cents and $1.29. The company said more songs will be priced at 69 cents than $1.29.

iTunes began offering 8 million of its 10 million songs in a DRM-free format, today, and the remaining two million songs offered will be offered DRM-free by the end of March.

Additionally, iPhone 3G users can now preview and purchase music from iTunes over the phone's built-in 3G network.

  • News [1]
Chris M. Walsh [2]

Source URL (retrieved on 2013-05-20 21:00): http://www.billboard.com/articles/news/269661/itunes-dumps-drm-adds-variable-pricing

Links:
[1] http://www.billboard.com/tag/news-6
[2] http://www.billboard.com/author/6176

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