“On My Way” tracks the 22-year-old former student’s rise to EDM stardom.
What does it take to become a successful artist in today’s competitive EDM scene? Fans are about to find out through the eyes of one rising star. On April 22, mtvU will premiere “On My Way: Justin Blau,” a docu-series that tracks Blau—known to his fans as mash-up master and Hype Machine darling 3LAU—as he pursues his dance music dreams. The four-part series will air weekly on mtvU and mtvU.com. Check out the trailer, premiering here on CODE, below:
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“On My Way” will track Blau’s journey to establish himself as an original producer (not just the mashup guy), but also provide insight into his personal life. The Las Vegas native recently took a leave of absence from Washington University in St. Louis to pursue music, despite a promising future as a business major.
Blau is a natural fit for mtvU’s programming, which targets the college demographic both online and on the air in over 700 college markets across the country. And the series compliments MTV’s growing “Clubland” broadcast, which has expanded from a late-night EDM video hour to the network’s dedicated dance music brand; “Clubland” recently made its prime-time debut on sister network MTV2 with a special Miami Music Week edition.
“On My Way” is also a middle ground of sorts: 3LAU’s story falls between those broadcast on the long-running “Made,” in which ordinary teens pursue lofty goals on camera, andthe newer “How I Made It,” which features big-name celebrities recounting their rise to stardom.
- Code