Sonos is getting some attention for putting on one of the coolest experiences at SXSW. Located down an alley near the Convention Center, the Sonos Studio is a large compound that includes a courtyard, a performance stage, two houses and an interactive, projection-mapping installation called Playground -- plus a food truck and a water fountain filled with ice and drinks.
Deadmau5 and and his girlfriend, Kat Von D, showing the speakers -- made of paper plates -- they built in the Sonos Speaker Lab. (Photo: Tim Mosenfelder)
Visitors can actually learn the nuts and bolts of speaker construction. One of the houses at the Sonos Studio is home to the Sonos Speaker Lab, where visitors are given the components to build their very own (small) loudspeaker. Another room has free haircuts (by appointment only) from Rudy's Barbershop. There is a gaming room -- named the Playbar Room, after the recently released  Playbar soundbar -- with a green neon-rimmed, futuristic sofa and a flatscreen TV to go along with the Sonos audio system.
A pile of drivers in the Sonos Speaker Lab. (Photo: Tim Mosenfelder)
The biggest crowd on Monday showed up to see Deadmau5 and his girlfriend, Kat Von D, hang out at the Sonos Studio (no performance, just hanging out). Good-sized crowds showed up later that evening to see Surfer Blood and Clelsea Light Moving, the new band of Sonic Youth’s Thurston Moore.
Surfer Blood performing Monday evening at the Sonos Studio. (Photo: Tim Mosenfelder)
When bands aren't on stage, Sonos will be screening movies. "A to Zeppelin: The Story of Led" will show Thursday night and "Legend: Bob Marley" will show Friday evening.
Deadmas5 playing videogames in the Playbar Room at the Sonos Studio. (Photo: Tim Mosenfelder)