Taylor Swift has made it an annual tradition to have exclusive gourmet cupcakes delivered to Country Radio Seminar attendee's hotel rooms on the second evening of the industry meeting.
This year; she upgraded to red-velvet cupcakes with white frosting and candies on top blaring the word "Red," the name of her new album and tour, and for the first time this year, she thanked radio for its support with a Red swag-bag.
Programmers, who are bombarded with record company goodies promoting their artists, will likely take the Taylor Swift iPhone case, notebook, guitar picks, and sound amplifier home to daughters and other Taylor super fans.
The Taylor Swift baseball cap? That could come in handy on a bad hair day.