The Smashing Pumpkins frontman calls in his Resistance Pro wrestlers to settle a fight.
A friendly game of musical chairs turns into wrestling match in a new commercial starring the Smashing Pumpkins ' Billy Corgan.
The unlikely ad, for Chicago furniture company Walter E. Smithe and Corgan's own wrestling company, ends with Corgan stopping one of his brawlers from breaking a chair over a Smithe brother's head. "Wait," the alt-rocker says. "That's a Walter E. Smithe chair!"
According to the Chicago Tribune , the ad will air beginning Sunday and run through March. Corgan's Resistance Pro wrestling promotional company launched in 2011, with several successful 2012 events following its Nov. 2011 debut.
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