Is Nelly making it hot in here yet again? Fresh off recurring roles on BET's "Real Husbands of Hollywood" and VH1's "T.I. & Tiny: The Family Hustle," the St. Louis rapper is steaming up Billboard's Mainstream Top 40 airplay chart with new single "Hey Porsche." Serviced to radio on Feb. 5, it's the first song from his upcoming seventh album, "M.O.," due later this year on Republic.
Packed with flirty double-entendres and a catchy hook, the uptempo track is No. 31 with a bullet this week, with a 28% jump in plays, according to Nielsen BDS. "Hey Porsche" leaped 36-29 on the chart a week prior.
Leading all stations with 205 plays through Feb. 11 is mainstream top 40 KDWB Minneapolis. "I put this on based on gut and how great the song sounds," PD Rich Davis says. "It's early, but Nelly has a strong history with this format."
Mark Landis, VP of programming at mainstream top 40 KTFM San Antonio, which is second with 171 plays, agrees. "This song has a great vibe," he says. "It was pretty much a one-listen record for us."
On the red carpet at the Grammy Awards, Nelly told Billboard the song's quick ascent was unexpected. "The single's doing unbelievably well," he said. "We're kind of in a rush to get the video out because the song took off so well, so fast."
The rapper last scored a hit with 2010's "Just a Dream." Peaking at No. 3 on the Billboard Hot 100, the single has sold 3.9 million downloads, according to Nielsen SoundScan, helping that year's 5.0 move 314,000 units to date.
"Hey Porsche" will hit iTunes at the end of the month, along with an online photo contest featuring fans flossing with their cars. While the single is pop-oriented, Republic VP of marketing Lynn Scott says Nelly goes "full spectrum" on M.O. "It's an urban album with pop hits-classic Nelly," she says. "He's in prime fighter shape."
Nelly told Billboard that T.I., Trey Songz and Wiz Khalifa appear on the set, which will also feature what the rapper called the "first ever Nelly and Nelly collaboration": Nelly and Nelly Furtado.
- The Juice