Raul Alarcón Jr.
Spanish Broadcasting System
POWER MOVE: Rebranded from a radio play to a vertically integrated Latin media giant, including Mega TV network with stations in seven markets with original content.
THE RUNDOWN: With 20 Spanish-language stations in the top U.S. Hispanic markets (including WSKQ New York), SBS’ clout has skyrocketed in the past year. The company recently rebranded itself from a simple radio operation to a vertically integrated Latin media giant that includes the Mega TV network, which owns stations in seven markets and distributes original content through DirectTV and U-verse; LaMusica.com, a top Hispanic website with a million unique visitors per month; and concert promoter SBS Entertainment, which produces close to 50 shows annually.
“We are no longer a terrestrial radio broadcaster; now we’re a company dedicated to entertaining Hispanics in any and all ways,” says Raul Alarcón Jr., the hands-on chief who has worked at SBS ever since his father founded the operation in 1983. When Alarcón took over, he went public and expanded operations. “A company’s success depends on its ability to adapt,” he says. “Nothing is impossible as long as you can resist the inertia that stems from conventionality.”
Alarcón successfully refinanced the company’s long-term debt in 2012, a “strategic imperative [to] pave the way for future growth and expansion.”
Raul Alarcón Jr. photo by Nick Garcia