Twitter: @PittmanRadio 
POWER MOVE: Agreeing to pay a label performance royalties for the first time could be an industry game-changer.
THE RUNDOWN: Since arriving two years ago as chairman of media and entertainment, Bob Pittman has shaken up Clear Channel, the largest radio group in the country. After formally taking the top job in 2011, he has focused on getting the entire company to play to its greatest strengths. He’s particularly proud of his team for developing a national programming platform with more than 239 million monthly listeners, making it the United States’ largest broadcast network. “No one else comes close,” he says of the platform’s reach, which can target key demographics as required by advertisers.
Pittman, who started in radio as a teenager before helping develop other forms of media, including cable TV (MTV) and Internet companies (AOL, his own Pilot Group), is especially focused on ensuring that the radio business brings in advertising dollars in line with the industry’s 94% reach, based on Arbitron data. Pittman says, “Our greatest accomplishment at Clear Channel is seeing the team gel and collaborate . . . with everyone from media planners to artist managers and labels.”
Perhaps the best example of this collaboration was inking a groundbreaking performance rights royalty deal with independent country label group Big Machine. Pittman says other such arrangements may be coming with more indies and the majors. “We would like to do a major deal; it makes sense,” he says. “The majors want to get paid, we want to make more money. We’re trying to find a way to get there.”
Bob Pittman photo by Sasha Maslov