Trey Songz rides the buzz (so to speak) from his role in the slasher flick "Texas Chainsaw 3D" to a re-entry on Billboard's Social 50 chart this week.
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist pageviews, song plays and reactions.
The R&B singer/songwriter returns at No. 48 on the tally, adding over 133,000 new fans during the week, despite no recent music activity. The online interest in this case was generated by his role in "Texas Chainsaw 3D," which hit theaters on Jan. 4.
Songz took to promoting his appearance in the film himself, posting to his Facebook page an image of himself from the film, writing, "Let me see your pics from #TexasChainsaw3D #AngelsatTCM3D." (His fan base is sometimes collectively termed "angels.") His use of the appropriate hashtag helped the post gain traction, which he also used when promoting it on Twitter, retweeting Kevin Hart, Miguel, and other celebrities who shared their support for Songz and the film.
Songz's Social 50 re-entry brought in enough new followers to be able to pass the 14 million follower mark on Facebook, aided by a swell in acquisition generated by a 23% rise (over the previous week) in conversation on the Facebook platform. He brought in 42,000 new Twitter followers (up 7%) and over 50,000 people visited his Wikipedia page, a 33% increase.
Sheeran Soars: Elsewhere on the chart, Ed Sheeran reaches a new plateau on the tally, rising 44-33 through the savvy use of periodic video updates to keep his fans engaged to grow his audience.
The last official video Sheeran released was for "Give Me Love," which has more than 16 million views on YouTube. But at least once a week, Sheeran releases something low-key and intimate, just for his hardcore fans. Two weeks ago (while at No. 44 in the tally) he stitched together a number of fan-made videos of "Give Me Love" into a unique fan video which he debuted to his channel and has gained 300,000 views. During the most recent charting week, he gave back to fans yet again, launching the first part of his 2012 U.K. tour diary video series.
This type of engagement gives the fans something to talk about, and Ed Sheeran continues to post impressive numbers going into his eighth week on the Social 50. Sheeran experiences a 40% rise in weekly fans acquired, adding 154,000 Twitter followers and 29,000 new Facebook fans. He's also particularly active on Instagram, adding nearly 10,000 followers to his count.
Spears and will.i.am Climb: Britney Spears breaks the Social 50's top five for the first time, rising 8-5 as her duet with Will.i.am, "Scream and Shout," continues to soar on the charts, rising 12-8 on the Hot 100 and 48-11 on On-Demand Songs. The Black Eyed Peas, whose social properties are also heavily dedicated toward promoting their frontman's single, manage to rise 41-11 during the charting week after experiencing a 30% lift in online reactions. The jump was also due in part to Fergie's national television appearance co-hosting portions of ABC's "Dick Clark's New Year's Rockin' Eve With Ryan Seacrest" on Dec. 31.
As for the rest of the top 10, there isn't much movement. Justin Bieber, One Direction, Rihanna and Taylor Swift remain at No. 1 through No. 4 respectively. Bruno Mars slips 5-6, settling above PSY, who holds steady at No. 7. Selena Gomez hops 11-8 to place just above Katy Perry, who holds at No. 9. Rounding out the top 10 leaderboard is Shakira, who rises 12-10.