Exclusive content accessible online or on demand.
Cable operator Comcast is teaming with Bon Jovi to offer its subscribers exclusive behind-the-scenes content from the band’s “Sprint Presents Have a Nice Day Tour.”
Available content includes backstage footage from the tour’s kick-off Nov. 2 at the Wells Fargo Arena in Des Moines, Iowa, a special performance at the Fort Monmouth army base and behind-the-scenes footage from the sets of the “Who Says You Can’t Go Home Again” and the “Welcome to Wherever You Are” music videos.
Comcast customers will be able to access the Bon Jovi content online or through Comcast’s On Demand service.
The tour, which is promoted by AEG Live/Concerts West, continues through March.