Bob Bakish has been named president of MTV Networks International. Bakish, a 10-year veteran of MTV and its parent Viacom, reports in his new role to Bill Roedy, who will continue to oversee MTVNI's operations in addition to his global role as vice chairman, MTV Networks. Until now, Roedy has served in the dual-position as MTVNI president and vice chairman, MTV Networks.
Bakish's duties include the day-to-day management responsibility for the music TV network's international subsidiaries, including the local and regional operations across Europe, Latin America and Asia-Pacific. The managing directors of the key regions and MTVNI COO Alex Ferrari will report to Bakish.
In a statement issued today (Jan. 5) to unveil the appointment, Roedy said, "Bob's smart strategic skills and long history with the company will be invaluable to MTVNI as we advance our aggressive plans for driving growth and operating performance." He added, "Leveraging his extensive experience in managing complex ad sales operations also will be critical to shaping the next phase of growth for our biggest revenue stream - particularly in the digital arena."
It is unclear when Bakish assumes his new job. An MTV spokesperson could not be reached for comment.
Bakish joins MTV from Viacom, where he was appointed in January 2006 as executive VP, operations and Viacom Enterprises, with responsibilities for strategic planning, business development, Famous Music, Viacom Plus and IS&T. Bakish also currently helms the media group's cross-divisional marketing council.
In 2004, Bakish, who had led MTV Networks' ad sales efforts, was appointed as executive VP of operations.