Hotly-tipped U.K.-based newcomer Mika is starting to convert his positive column inches into record sales, at least in the digital arena.
Mid-week sales data indicates that the Monday (Jan. 8) release of Mika's debut single "Grace Kelly" is on target for the top 10 of the Official U.K. Singles Chart on downloads alone when the listing is announced this coming Sunday (Jan. 14), sources say.
The pop track, which is reminiscent of Queen and Scissor Sisters, is currently (Jan. 10) the top-selling track on the U.K. affiliate of iTunes Music Store.
Beirut-born Mika has been widely touted as one of Britain's biggest potential success stories for the coming months. A BBC poll  recently rated him as its No. 1 breakout artist forecast for 2007, joining previous winners including Corinne Bailey Rae, the Bravery, Keane and 50 Cent.
Mika's digital campaign will continue in the coming weeks. Jan. 15 sees the e-release of "Pull Tiger Tail" and "Bimbo Jones" remixes of "Grace Kelly". On Jan. 22, the "Linus Love" and "Tom Neville" mixes will be e-released. The physical version in CD and 7" formats will be released on Jan. 29.
"Grace Kelly" is also the focal point of a groundbreaking online initiative at www.islandtunes.co.uk. Consumers who buy the e-single at the Universal-affiliated Web site will be emailed a unique link, allowing them to buy his forthcoming debut album release "Life In Cartoon Motion" minus the £0.79 ($1.53) cost of the single.
The physical and digital versions of "Cartoon" will be released simultaneously on Feb. 5 through Casablanca/Universal Island. The album will be issued by Casablanca/Universal elsewhere.
Rondor Music recently inked Mika to an exclusive, worldwide publishing agreement.