Norah Jones' third album, "Not Too Late," had the largest pre-order in Amazon.com's history, according to the online retailer. While Amazon didn't specify how many copies were ordered, sources say that the figure is in the range of 35,000-40,000 albums.
According to Amazon.com, this is the second time Jones has broken into the
merchant's top 10 pre-order list. In addition to Jones' second album "Feels
Like Home," other top 10 pre-ordered albums at Amazon include the Dixie
Chicks' "Taking The Long Way," U2's "How to Dismantle an Atomic Bomb" and
the Irish band's "The Best of 1990-2000," Clay Aikins' "Bridge Over Troubled
Water/This Is The Night" and "Measure of a Man" albums; the Beatles "Sgt.
Pepper's Lonely Hearts Club Band," and Josh Groban's "Awake."
In order to promote "Not Too Late," which Amazon offered at $9.99, the site
streamed an exclusive live performance of "Rosie's Lullaby."
"Our customers watched the Amazon.com exclusive footage on Norah Jones
singing 'Rosie's Lullaby' in record numbers, and they clearly liked what
they heard, making it the largest pre-ordered album in Amazon history,"
Amazon.com VP of music Peter Faricy said in a statement.
Sean Sundwall, an Amazon.com spokeman declines to comment on the sales number reported above, but added that Jan .29 itself was by far the largest pre-order day for the title, with total orders numbering "three times as many units as we had on any other single day during this record run she had. So she did very very well in the last day, even better than the record pace she kept up throughout."
In addition to fans expectations the Jones album has been highly anticipated
by all music retailers, as industry pundits project the album could generate
upwards of 500,000 in sales.