Among the legions of acts booked for this year's South by Southwest Music and Media Conference and Festival March 14-18 in Austin, here are 10 that people will talk about, as profiled by Ayala Ben-Yehuda, Jonathan Cohen, Todd Martens and Michael Paoletta.
Sure, the Pipettes revel in the '60s girl group sounds of the Ronettes and the Shangri-Las. And yes, they even conjure up cool memories of British sister-in-song, the beehived Mari Wilson, who covered similar musical ground in the '80s.
Still, the trio, who hail from the British seaside town of Brighton, manages to make songs like "Pull Shapes," "Your Kisses Are Wasted on Me" and "Dirty Mind" sound positively modern.
In fact, this of-the-day sensibility permeates "We Are the Pipettes" (Memphis Industries), due for a U.S. release on Interscope imprint Cherrytree Records.
At 25, Gregg Gillis has become the hipster party soundtrack du jour as Girl Talk, whose albums, particularly last year's "Night Ripper," and live shows are stitched together with hundreds of samples from all corners of pop music's recent past.
Girl Talk concerts inevitably become a mass of sweaty, half-naked bodies, a place where Beyoncé, Wu-Tang Clan and Biggie collide joyously with the Pixies, Kansas and Wings.
The samples on the Gillis' releases aren't cleared by copyright owners, but that hasn't stopped this Pittsburgh artist from continually reaching a wider audience.
Click here to discover more of SXSW's buzz bands including Malajube, Margot & the Nuclear So and So's, The Watson Twins and more.