Thanks to a branding partnership between Crush Management and One Music, you may start seeing bands like Fall Out Boy and Panic! At the Disco endorsing Lee Jeans or Calvin Klein.
Crush, which manages such artists as Fall Out Boy, Panic! At the Disco, the Academy Is... and Gym Class Heroes, has entered an exclusive representation pact with One Music to exploit media, fashion and branding opportunities for its roster of clietns.
One has initiated past fashion campaigns for such artists as Diesel, Calvin Klein, Lee Jeans, Marc Jacobs, Elle and The New York Times, among others.
"As the music business is always looking for newer ways to break acts, this comes at a perfect time to use other mediums to get the music out there to the people," says Scott Lipps, president of One.