Billed as the "largest celebration of Elvis in history," Elvis Week 2007 drew an estimated 75,000 devotees to festivities in Memphis, Tenn., according to Graceland and Memphis city officials. The Aug. 9-19 event was in dedication of cultural icon Elvis Presley, who died 30 years ago last week.
Events included a candlelight vigil, an Elvis tribute contest, Graceland tours and a concert. Live performances featured Presley's vocals, accompanied by musicians who had once played with the King.
Cherry Lane Music Publishing Co., Inc., which represents Presley's catalog, took part in Elvis Week by sending key advertising, film, television and videogame executives to experience the week-long festivities in Memphis.