Time Warner Cable, regional Mexican video channel Video Rola and Major
League Soccer team Chivas USA are teaming up to present a duet between regional Mexican recording stars Graciela Beltran and German Montero.
The artists will sing "Mexico Lindo y Querido" and sign autographs before
Thursday's match against the Chicago Fire at the Home Depot Center near Los Angeles. Los Buitres de Culiacan, Sinaloa are also scheduled to perform before the game.
The event will be broadcast on Video Rola's signal in the U.S., Mexico and Guatemala.
"For us, this could be the beginning of a very good relationship," Video Rola founder/GM Jorge Tanaka tells Billboard. "We've never done this before, but we're sure it'll be a success for all involved and it'll be one more way to show the strength of this musical movement."