U.K. festival Camp Bestival has introduced an installment ticket scheme similar to Coachella's layaway plan in response to the recession.
Alt-rock singer P.J. Harvey will headline the second annual Camp Bestival, held July 24 to 26 at Lulworth Castle in Dorset.
In a statement, Camp Bestival said the scheme was introduced because "we know times are tough for many at the moment and especially for families."
The installment plan for the weekend camping tickets - priced £130 ($195.88) for adults - has been launched in conjunction with ticketing provider Ticketline and is available online at the Ticketline Web site from noon on March 19. After paying one third, two extra instalments would be due over the next two months.
"Coachella and Bonnaroo are running a similar scheme - it spreads the load even more," Camp Bestival organizer Rob Da Bank tells Billboard.biz.
"Ticket [sales] are slightly up from last year, but because of all the doom and gloom the more wary we will be, so we just want to make sure we keep people being able to buy the tickets," he adds.
In a statement, Ticketline managing director Paul Betesh described it as a "U.K. festival industry first" that is "totally secure" for customers. The scheme is non-refundable.
Camp Bestival began in 2008 as a spin-off event from Bestival, which takes place on Sept. 11 to 13 on the Isle Of Wight. Mercury Rev, Chic and Bon Iver will also perform at Camp Bestival, and pop singer Will Young and French rock-pop act Phoenix have just been added to the bill.
Bestival recently operated a deposit scheme similar to that run by Glastonbury for its 2009 festival.