The apparel company Lyric Culture has its offices in a three-story house in West Hollywood, just stumbling distance from famous Sunset Strip music haunts like the Whisky a Go Go and the KeyClub.
The location is a little trendy and a whole lot rock'n'roll, the perfect place for a company that designs everything from floor-length dresses emblazoned with lyrics from John Lennon's "Give Peace a Chance" to tank tops with Madonna's "Material Girl" in hot pink lettering.
The song "Material Girl" is part of EMI Music Publishing's catalog, and the deal with Lyric Culture is indicative of how the company is seeking new revenue streams outside traditional outlets—be it apparel, board games or greeting cards.
Lyric Culture's roots go back three years when publicist-by-day, musician-by-night Hanna Rochelle Schmieder took a Sharpie and doodled the lyrics to Don Henley's "Dirty Laundry" on an old pair of jeans. She now has deals with all the major...
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