Jim Beam's new Red Stag bourbon will serve as the headline sponsor for Kid Rock's upcoming 2009 Rock N' Rebels Tour. Red Stag infuses Jim Beam Kentucky Straight Bourbon Whiskey a natural black cherry flavor.
The partnership kicks off June 14 at the NASCAR Sprint Cup Series Lifelock 400 Race at Michigan International Speedway. Kid Rock, whose current "Rock N' Roll Jesus" album debuted at No. 1 on Billboard's Top 200 chart, will serve as grand marshal of the event. The 25-city tour kicks off in West Palm Beach, FL on June 26.
Together, Jim Beam and Kid Rock will promote "a different breed of Bourbon and a different breed of rock star" to raise money for Operation Homefront, said Kelly Doss, senior director of bourbon and whiskeys at Beam Global, in a statement. The non-profit organization, which serves to benefit returning American veterans, will receive 50 cents from every ticket Rock N' Rebel ticket sold.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock in a statement. "Add the support we'll be giving to Operation Homefront and everybody wins."
Red Stag will host a "Call of the Wild" sweepstakes this summer. The grand prize winner receives an all-access pass with three friends to see Kid Rock perform in Las Vegas. Fans can enter the sweepstakes from July 6 to Aug 31 at TheRedStag.com or via text messaging. Red Stag will also offer free Kid Rock music downloads and official Jim Beam merchandise.