U.K. pop act Little Boots is set to appear at next month's Nokia Skate Almighty event, as part of a promotion with the mobile manufacturer for her debut album "Hands" (Sixsevenine/Atlantic).
The partnership includes a joint outdoor advertising campaign for "Hands" in London, promoting Little Boots and her availability on Nokia's all-you-can-eat Comes With Music service and the Nokia Music Store.
The Finnish mobile manufacturer will also exclusively release a remix of Little Boots' forthcoming single "Remedy" via its Nokia Music Store for four weeks from its official release on Aug. 17. The remix version will have no extra cost for Comes With Music subscribers but will have a fee for non-subscribers.
Nokia Skate Almighty will be held Aug. 5 to 9 at London's Potter's Fields. DJ/electro-pop artist Calvin Harris and indie-rock outfit the Rakes are also scheduled to appear.
Tickets for a one-hour skating session are free and available by application on the Nokia Skate Almighty Web site. Tickets are sent via mobile and are validated by "swiping" the mobile on entry.
"Our broad reaching partnership means we're able to consider all the ways in which we can reach [Little Boots'] fan base and develop activity that combines digital music, live gigs and traditional advertising," said Noel Penzer, director of business development, Warner Music U.K. in a statement. "This intelligent tie-up ensures we drive awareness of 'Hands' as well as Nokia's superb music services and devices, whilst offering a wide user base access to Little Boots' upbeat, glamorous pop."
Fiona Bosman, marketing manager at Nokia, added: "Little Boots is one of the most exciting music artists in the world right now and Nokia Comes With Music and Skate Almighty provides both digital and physical platforms to showcase her talent. We're thrilled to be working in partnership with Warner Music and Little Boots in this exciting and innovative cross platform way."