Radio veteran Pío Ferro has been appointed VP of Spanish language programming for CBS Radio and well as PD of CBS Radio KMVK (Mega 107.5) in Dallas. In that market, Ferro will report to Charlie Wilkinson, GM for KMVK and KLOL in Houston.
Ferro will also oversee programming in CBS' Spanish language stations in Houston (KLOL), Washington (WLZL) and Tampa (WYUU), reporting to the GM of each station.
Ferro was previously national VP of programming for SBS radio and parted ways with the company earlier this year.
His appointment to CBS was announced by Wilkinson and Greg Strassell, CBS Radio's senior VP of programming.