U.K. trade body the BPI has named pop newcomer Ellie Goulding as the winner of the BRITs 2010 Critics' Choice Award.
The 22-year-old Polydor/Universal signing will perform at the BRITs nomination launch on Jan. 18 which will be broadcast on ITV2. She will collect the award at the main ceremony on Feb. 16. Previous winners are Adele and Florence and the Machine.
Goulding's debut set is due in March, preceded by the single "Starry-eyed" on Feb. 22.
"We are delighted that with the introduction of this award, we have been able to give a platform to brand new British artists in the past two years to reach a wider audience," said Ged Doherty, chairman of the BRITs Committee, in a statement. "We have no doubt that Ellie Goulding will follow in the successful footsteps of Adele and Florence and the Machine, we wish her all the best."
The award is for new British acts tipped to break through in 2010. The shortlist and winner has been chosen by music editors of national newspapers, key music and lifestyle magazines and music Web sites plus the heads of music at major radio and music TV stations.
Delphic were runners up with Marina and the Diamonds placed third from the shortlist.