Organizers have confirmed that Virgin Festival Canada is to be put on ice until 2011.
The announcement was made yesterday (June 3) via the official Virgin Festival Canada Facebook page, which contained a link to an exclusive interview with Virgin Mobile Canada Chief Marketing Officer Nathan Rosenberg.
The news was also confirmed on the official Virgin Mobile Canada Twitter page. A spokesperson for Virgin Mobile Canada -- which runs the event, the Canadian leg of the global V Fest franchise -- could not be reached for comment at deadline.
"We're taking the year off," Rosenberg stated in the interview. "Like everybody last year, 2009, for the entire world, and in every industry was a bit different and a bit challenging. And when we got into 2010 we didn't have luck in securing the headliners that we would have liked to have pursued," he went on to say.
No dtaes for the event's various legs had been confirmed. "In the last couple of months as we've been trying to put the list together," said Rosenberg, "it just didn't get to the stage that we thought, 'This is an event that we want to present to people who have been to Virgin Festival."
Virgin Mobile Canada hosted its first festival in Toronto in 2006, expanding in subsequent years to include legs in Ontario, Alberta, Nova Scotia, British Columbia and Montreal.
Last year's events took place between June and August, with headliners including Pearl Jam, Black Eyed Peas and Nine Inch Nails. In 2008 Oasis guitarist Noel Gallagher was famously attacked onstage at the festival's Toronto leg.
Despite putting this year's event on ice, Rosenberg said he was hopeful that Virgin Festival would return to Canada next year, noting, "As we move into 2011 we believe that consumer confidence will return, people's discretionary income will increase and as a result we'll certainly feel a greater level of confidence in presenting the festival as a marquee part of [our music strategy]."
"We still absolutely believe in the property," he went on to say.
As previously reported, the Australian leg of the V franchise has also been put on hold for the foreseeable future. A notice on its website simply reads "We're taking a break at the moment."
The long-running U.K. dual site V Festival takes place Aug. 21- 22. The U.S. leg is set to be staged Sept. 25 at Merriweather Post Pavilion, Columbia.