The Jewish Federation of Greater Los Angeles' "master class" partnership between the cities of Tel Aviv and Los Angeles, which commences June 18, will have a music industry component for the first time.
The Federation's entertainment division has held a "Master Class in Film & Television" for 12 years, but this year's event, which runs from June 18-June 25 in Tel Aviv, will have a music track put together by Universal Music Publishing Group chairman and CEO David Renzer, who holds a cultural chair with the Federation."
In addition to Renzer, the other masters for the event's music track are: Doug Frank, the former president of music operations at Warner Bros. Pictures; Steve Schnur, the president of Electronic Arts Music Group; and singer/composer Randy Edelman, who has composed or produced the scores for "Kindergarten Cop," "Ghostbusters 2," "the Mask," "the Mummy 3," and "Shanghai Knights;" and composed the theme music for the TV show "MacGyver."
Meanwhile, the Film & TV Masters for the event include: Jonathan Littman, president of Bruckheimer Television; Danny Sussman, a manager for Brillstein Entertainment Partners; writer/producer Ed Redlich; and producer Sarah Timberman.
In addition to American Masters, there will be Israeli masters from the film, television and music industry as well as 12 participants from Los Angeles and 28 participants from Tel Aviv. The Israel participants include both Jewish and Arab Israelis, with 10 working professionals and 18 up-and-coming composers, according to Renzer.
"My concept was to try and bring a music element to the programming," says Renzer. In light of the fact that the event focuses on film and television, composing music for those mediums makes the most sense to include, he adds. "Doug will cover the world of composing for major film studios and television and how the creative process works; Steve has sent over snippet from video games giving the participants opportunities to score the video games and Randy has done likewise for some of his movies," Renzer says. "We will spend a full day in a recording studio in Tel Aviv, where we will critique and discuss" that the participants have done for the video games and scores.
In addition to discussing what kind of music works in drama versus comedies, there will also be an exchange with the TV and Film track to talk about more general topics, Renzer says.
ACUM, the Israeli performing rights society, and Media Men Group, a music publishing firm based in Tel Aviv, helped sponsor the event and vet the participants, he says.
"There is a real buzz in the artist community in Israel about this event," Renzer says. "Israel is very active in the high tech business, many of which use creative content. It will be interesting to see the perspective that they have about the future of the music industry, which is one of the things that we will brainstorm about there."