Tony Harlow is the new head of Warner Music Australasia.
Harlow, who has previously steered the Australian company of EMI, will succeed Warner Music Australasia president and CEO Ed St John, who was ousted from his role less than a month ago.
Billboard.biz had tipped Harlow’s appointment , which sees the British executive join the music major as managing director of Warner Music Australasia.
Harlow will report in his new role to Lachie Rutherford, CEO of Warner Music Asia Pacific.
"Tony enjoys a well-deserved reputation in the Australian industry as a smart businessman with real entrepreneurial drive and creative talent management skills," comments Rutherford in a statement. "He maintains strong relationships with artist managers and key media and I am confident he is the right leader for our hard-working, talented and dynamic team in Australasia."
Harlow started his career with EMI in the U.K. In time, he rose through the ranks of international marketing before moving to Australia to become managing director, EMI Music Australia.
While helming EMI in Australia, Harlow oversaw the development of various homegrown artists, including Kasey Chambers, Madison Avenue, Alex Lloyd, Paul Kelly, the Living End and Silverchair.
In 2002, Harlow returned to the U.K. to head up Richard Branson's independent V2 label, where he established the independent labels marketing platform Co-Op Music. During his stint as CEO of V2, the exec worked with such acts as Moby, the White Stripes, Paul Weller, Stereophonics and Mercury Rev, and briefly brought Australian rock group Powderfinger into its roster.
After Universal Music Group acquired V2 in 2007, Harlow briefly headed Universal Music Group's international marketing team, before joining UMG's merch arm Bravado as managing director, a role he exited in April 2010.
"I'm delighted to get another opportunity to work in a country I love," Harlow comments. "Australia has a rich musical heritage, and I hope to be able to add something to it. The chance to work within Warner Music Group, with Warner Music Australia and the team there, and particularly with Lachie again, is one anyone would travel 14 thousand miles for."