In a move to re-establish its presence in the pop, urban and rock markets, Canadian music publishing firm ole has rebooted its Los Angeles office by hiring a new team.
Formed in 2004, the company has already established itself in the television music marketplace and has spent the last year rebooting its Nashville operation, according to ole president Michael McCarty.
"We spent a lot of time, energy and money in Nashville in the last year bringing in new A-list writers and a new A-list creative staff," McCarty says. "Now, we want to double-down and turn our attention to replicating that effort in L.A., where we have basically a new team with one holdover. We think they will win big for us."
The New L.A. Ole Team
Senior director of film, TV and media John Anderson oversees the company's sync business and advises the creative team on the sync potential of proposed acquisitions, in addition to recommending new signings and catalog acquisition opportunities.
Senior director of business development David Weitzman, a holdover who now sells ole's admin and co-pub service to TV and film production companies.
Creative manager Julie "Mo Money" Moe, manages the ole writer roster and is responsible for securing cuts, covers, media placements and collaborations for ole songs and songwriters. She also works closely with the ole creative and business development teams in brand-building events, as well as identify profitable new writer and catalog acquisitions.
The final hire was creative assistant/office coordinator Allie Burbacher, who joined the company after two music internships with music supervisors.
That office, which was set up in 2005, was initially used as a "sales" office to promote the ole brand and catalog in the pop and urban markets. This week, the L.A. office is co-sponsoring a song camp with Bucks Music Publishing, the London-based company, which ole serves as its sub-publisher in this country.
The song camp "features a number of Bucks Music writers from Europe and ole writers from Nashville and Los Angeles," McCarty says. "We are doing the song camp on behalf of Atlantic Records, who will have someone there to provide A&R direction to the writers."